During a visit in August to the 35,000 m² factory and showroom in Kortrijk, there was a match and a desire to do much more together, say Jeroen Haarhuis and Cees Jansen. The wide collection featuring brands such as Styldecor (high-end timeless luxury beds), Revor (young, fresh, and innovative beds and sleep concepts), and Jaritex (primarily private label and affordable mid-range) fits perfectly in the Dutch market according to Jeroen and Cees.

Jan Maes from Revor Group: "We are mainly active in Belgium, France, Switzerland, and Germany and do somewhat in the Netherlands, but we notice that this is not always easy. Now, we are convinced that we have found a top team with H&J and are aiming for a beautiful dealership network where regional protection, margin, quality, and service are priorities. We like the no-nonsense mentality of H&J and just want to go full throttle together," says Jan Maes, owner of Revor Group.

Haarhuis & Jansen are, as of now, the exclusive agents for the Revor Group in the Netherlands, in addition to the existing brands they already carry, namely Viking Beds, Hypnos, Dauny, and Haarhuis & Jansen. Revor Group is a Belgian company founded in 1972, owned by Jan Maes since 2000, and has grown through a series of acquisitions of Styldecor, Jaritex, and Revor International in Hungary into a bedding player with 300 employees and a turnover of 35 million euros.

At the Brussels fair, the team from Haarhuis & Jansen and Revor are ready to introduce the Dutch dealers to the collections of the three brands, as well as to discover our 70-year-old beer brand MEME, says Jan Maes, something that both the Dutch and the French can still learn from a small Belgian...