Revor in bed with Haarhuis & Jansen
Already in June, both parties started an initial collaboration, with Revor producing high-end box spring models featuring their own fabric collection for Haarhuis and Jansen (including BAS, the new customizable box from H&J).
A successful partnership in the making
During a visit in August to the 35,000 m² factory and showroom in Kortrijk, there was an immediate connection between the parties. Jeroen Haarhuis and Cees Jansen of Haarhuis & Jansen instantly felt the desire to do much more together with Revor Group.
A broad collection perfectly suited to the Dutch market
Revor Group offers a wide range of brands, including Styldecor (high-end luxury beds), Revor (young, fresh, and innovative sleep concepts), and Jaritex (private label and mid-range products). According to Haarhuis & Jansen, this versatile collection fits perfectly with the Dutch market.
Expansion of activities in the Netherlands
Jan Maes, owner of Revor Group, explains that the company is already active in countries such as Belgium, France, Switzerland, and Germany, but that the Dutch market sometimes presents a challenge. "Now that we are working with H&J, we are convinced that we have found a top team. We want to build a strong dealer network with a focus on margin, quality, and service," says Maes.
Haarhuis & Jansen: exclusive agent for Revor Group in the Netherlands
With the appointment of Haarhuis & Jansen as the exclusive agent for Revor Group in the Netherlands, alongside their existing brands such as Viking Beds and Hypnos, both parties expect strong growth in the Dutch market. Revor Group, founded in 1972 and owned by Jan Maes since 2000, has grown into a major player in the bedding sector through various acquisitions.
Meeting at the Brussels fair
At the Brussels fair, the team from Haarhuis & Jansen and Revor will be ready to guide Dutch dealers through the collections of the three brands. In addition, visitors can discover MEME, a 70-year-old Belgian beer brand that Jan Maes enthusiastically promotes.